What We Do

At Breakaway Research Group, what we do is less important than why we do it. Our mission is to ensure that the outdoor, snow, run, and bike industries continue to be healthy, vibrant, and most importantly, growing industries. We do that by providing industry associations, suppliers, and retailers with market research that helps them grow their organizations and businesses. What makes us different is that we love the industries as much as we love the research.

Core Philosophy

Our core philosophy is that we provide the best value when we form strategic partnerships with our clients through a deep understanding of their industries and businesses. We believe that the presentation of results is not the end of a research project but the beginning of a relationship that serves to grow the client business as well as the industry as a whole over the long-term.

Custom Research

Custom research studies are our core competency. We have conducted hundreds of studies providing insights for associations, retailers, and suppliers in the outdoor, run, bike, and snow sports industries. Our experience has afforded us the expertise to discern what works and what does not work from the design phase through the analysis phase resulting in cogent and actionable conclusions. With each assignment, we take a fresh approach to the specific objectives when determining the most appropriate target audience, methodology, and analytics. Our key objective is to provide the very best answers available to the questions that keep our clients awake at night.

The Right Methodology

We have extensive experience identifying and applying the research methodologies best suited to provide actionable insights to our address clients’ most difficult business challenges. This experience combined with our understanding of the industry, retail landscape, and consumer behavior gives our clients the right insights to inform strategy and decisions. We are experts in all methodologies from quantitative to qualitative including: segmentation, advertising research, brand equity, perceptual mapping, conjoint analysis, driver analysis, concept testing, and one-on-one interviews. We focus on collecting the very best data and laddering it up to provide our clients with not only the insights, but wisdom and confidence to make the very best possible business decisions.

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